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OVERVIEW

This course is designed to address the complex workings of small family-owned and run businesses. It will give students a working knowledge of the tools and concepts involved in preparing a business plan. Topical coverage includes foundations of entrepreneurship. forms of ownership and franchising. methods for determining the value of a business, marketing and financial considerations in building a business plan, managing inventory in small businesses. quality control and just-in time techniques, managing human resources in the family businesses. techniques for enhancing profitability, and global aspects of entrepreneurship.

𝗦𝘁𝗮𝗿𝘁 𝗗𝗮𝘁𝗲

May 20, 2024

𝗧𝗶𝗺𝗲

6:00 p.m. – 8:00 p.m.

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻

Hybrid

CONTENT

1. The Foundation of Entrepreneurship
2. Inside the Entrepreneurial Mind: Bridging Ideas to Reality
3. Designing a Competitive Model and Formulating a Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan, along with a Handout
5. Exploring Forms of Business Ownership and the Dynamics of Franchising
6. Buying an Existing Business: Strategic Considerations and Implementation
7. Choosing the Right Location and Layout
8. Evaluation of Entrepreneurial Concepts
9. Building a Powerful Marketing Plan
10. Sources of Financing: Debt and Equity
11. Building a New Venture Team and Planning for the Next Generation, supported by a Handout

OBJECTIVES

By the end of this Course, participants will be able to:

• Evaluate the necessary qualities and characteristics of the successful entrepreneurial profile.
• Recognize and determine the steps necessary to open and operate a small business enterprise.
• Critique the basic form of small business ownership.
• Identify the necessary financial competencies needed by an entrepreneur.
• Use information, logic, and critical thinking to recognize an opportunity and solve small business problems.
• Develop a Basic Small Business Plan
• Work with their peers to solve relatively complex business problems, using the appropriate technologies and decision making tools, within their respective areas of concentration, and communicate their decisions both written and orally.
• Possess an understanding of their ethical and social responsibilities in the global marketplace.
• Have an understanding of the global impact of economic conditions and cultural dimensions on their respective areas of concentration.