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Description
The Events and Conferences Management Certificate is designed to help participants apply the 
art of event planning. In this program, event planning includes milestone parties, retreats, and 
product launches, among others. 

CONTENT 
The program addresses various topics, such as site assessment and selection, sponsorship, 
budgeting and financing, event production, risk management, publicity and promotion, 
conferences and meetings management, event closure and evaluation, and collaboration 
between various team members. 

OBJECTIVES 
Describe a planning process that incorporates timetables, budgeting, project management, risk 
management, and communication and evaluation tools 
Choose event elements, such as food and beverage, design, entertainment, and site selection, among 
others, Employ cost-effective event elements, Communicate an event, Identify the event planner’s 
role on site and the mindset necessary to oversee successful event coordination and Evaluate an 
event.

Topics covered:
 What is Event Mgt/Site assessment and selection 
 Sponsorship 
 Budgeting and finances
 Event production tools 
 Risk management 
 Publicity and promotion
 Logistics
 Working with an event team
 Corporate and virtual events
 Event completion and evaluation
 Event Management Project
 Project Evaluation

Delivery Method: online sessions

Duration: 1 month

Number of hours: 24