Digital Design & Social Media Branding
Courses
Description
In the dynamic world of the digital age, mastering the intersection of digital design and social media branding
is essential for personal and professional advancement. "Digital Design & Social Media Branding" is a
comprehensive course meticulously crafted to empower students with essential skills in both graphic design
software and strategic social media branding. Whether you aspire to be a digital marketer, entrepreneur, or
professional aiming to elevate your online presence, this course is tailored to meet your needs.
Learning Outcomes
By the end of this course, participants will be able to:
1. Demonstrate proficiency in industry-standard graphic design software, specifically Adobe Illustrator
and Photoshop.
2. Apply design fundamentals, including layout, color theory, typography, and image manipulation.
3. Develop the ability to create cohesive and visually appealing branding elements tailored for social
media platforms.
4. Apply design principles to ensure consistency across various digital assets.
5. Utilize Adobe Illustrator and Photoshop to create content optimized for different social media
platforms.
6. Adapt designs to suit platform-specific aesthetics, screen sizes, and resolutions.
7. Understand the role of digital design in enhancing the effectiveness of social media marketing efforts.
8. Demonstrate the ability to present and articulate design decisions effectively.
9. Integrate digital design principles into a broader social media branding strategy.
10. Create content that aligns with brand identity and resonates with the target audience
Teaching Methodology
Active learning methods, such as hands-on training and simulations, are often employed to enhance practical
skills and knowledge. Critical inquiry methods, such as analyzing and questioning assumptions and biases,
are utilized to ensure a thorough understanding of the subject matter. Together, these methods provide a
comprehensive approach to professional and applied fields, allowing individuals to develop skills, and
communicate their findings effectively.
Target Audience
Digital marketer, entrepreneur or professional
Duration
Two sessions of 2 hours per week, twice a week. 30 sessions thus a total number of 60 hours