E-Commerce
Courses
Description
This course is designed to provide participants with the necessary knowledge and practical skills to launch, manage and scale ecommerce businesses, the course covers both small-scale ecommerce for startups or individuals and large-scale enterprise ecommerce solutions.
The course covers essential ecommerce models, business planning, store setup, branding, digital marketing, order fulfillment, automation, and analytics. Participants will explore real-world case studies, emerging trends, and common mistakes in the field. The course also includes a strong practical component, ensuring that learners can apply their knowledge effectively.
Learning Outcomes
By the end of this course, participants will be able to:
- Understand different ecommerce models and strategies.
- Conduct market research and find profitable products.
- Set up and manage an online store using various platforms.
- Develop a strong brand identity and design marketing materials using Canva.
- Implement digital marketing strategies, including paid advertising and SEO.
- Handle order fulfillment, logistics, and customer experience management.
- Utilize AI and automation tools for efficiency.
- Analyze store performance using analytics and data-driven insights
- Scale their ecommerce business and expand to new markets.
Prerequisites
None
Teaching Methodology
The course will include a mix of lectures, hands-on practical exercises, case studies, and group discussions. Participants will work on real-world ecommerce scenarios and apply their knowledge through guided projects.
Target Audience
Entrepreneurs, business owners, students, and professionals who want to start or scale their ecommerce business.
Duration
Three times per week, 2.5 hours per session. 36 sessions thus a total of 100 hours.
Instructor Information
Instructor |
|
Phone Number |
|
Michael Hakim |
+961 3 025 330 |
Course Materials
Will be provided in the classroom.
Course Outline and Schedule
|
Session Number |
Date |
Topic |
|
3 |
|
Introduction to Ecommerce |
|
5 |
|
Business Planning |
|
5 |
|
Setting Up your Online Store |
|
5 |
|
Branding & Designing with Canva |
|
5 |
|
Digital Marketing |
|
3 |
|
Order Fulfilment & Customer Experience |
|
3 |
|
AI and Automation |
|
2 |
|
Analytics |
|
5 |
|
Practicum |